The countdown to I.C.E. Exchange 2025 is on, and our team is heading to Phoenix with fresh insights, bold ideas, and a full schedule of sessions you won’t want to miss.
Whether you’re exploring new approaches to AI, reimagining candidate experience, or looking for ways to grow your certification programs, there’s something here for everyone in the credentialing and assessment community.
Here’s your guide to where you’ll find ITS—plus links to add sessions directly to your calendar.
Day 1 – Tuesday, November 18
Kick off the conference strong with meaningful connections and fresh perspectives.
🎤 I.C.E. Leadership Development Program Town Hall
Presenter(s): Sandy Hogg, Manager of Business Development, ITS; 2025 I.C.E. Leadership Development Cohort
2:15–3:30 PM MT | Add to Calendar
Attend this town hall to meet the 2025 Leadership Development Cohort members, including our own Sandy, and hear how they’re leading change within their organizations. It’s an inspiring look at the next generation of credentialing leaders shaping the future of the industry.
Day 2 – Wednesday, November 19
A full day of innovation, insight, and interactive learning—all focused on shaping what’s next in credentialing.
🎯 Credentialing Jeopardy! A Game Show Experience to Sharpen Your Credentialing Insights
Presenter(s): Sandy Hogg, Manager of Business Development, ITS; Frank Williams, PSI
7:30–8:30 AM MT | Add to Calendar
Get ready for some friendly competition! In this fast-paced Jeopardy-style session, Sandy and Frank turn credentialing insights into an interactive challenge that’ll have you thinking (and laughing) your way through micro-credentials, psychometrics, and more. Learn, play, and leave with bragging rights.
📊 The Certification Market Playbook: Adoption, Retention & Growth Strategies
Presenter(s): Brodie Wise, EVP of Business Development & Marketing, ITS; Pamela Ing, AANPCB; Lavina Harless, ASWB
9:00 AM–10:00 AM MT | Add to Calendar
How do you grow a certification program that lasts? Brodie joins industry leaders Pamela and Lavina to share real-world strategies for attracting candidates, keeping them engaged, and building programs that thrive in the long term.
💡 Creating a Delightful Testing Experience: Strategies to Reduce Anxiety While Preserving Validity
Presenter(s): Pat Hughes, VP of IT Assessments, ITS; Laura Williams, Western Governors University
10:30–11:30 AM MT | Add to Calendar
Testing can be fair and stress-free. Pat and Laura share how small changes, such as inclusive design and thoughtful prep, can calm nerves, preserve validity, and create a better experience for every test-taker.
🤖 AI-Powered Learning in Recertification: Smarter Assessments, Stronger Professionals
Presenter(s): Ryan Howard, Director of Learning & Assessments, ITS
1:30–1:45 PM | Add to Calendar
What if recertification felt more like learning? Ryan dives into how AI and longitudinal assessment can transform maintenance of certification into a continuous growth journey—keeping professionals engaged, confident, and ready for what’s next.
Day 3 – Thursday, November 20
We’re wrapping up with two forward-looking conversations that explore how innovation, AI, and leadership are reshaping the future of assessment.
🧭 Navigating Transformation in the Assessment Industry: Perspectives from C-Level Leaders
Presenter(s): Pat Ward, CEO, ITS; EW Looney, BrightLink Technology; Stu Udell, Prometric; Art Valentine, Pearson VUE; Janet Garcia, ETS; Pamela Ing, AANPCB
9:00–10:00 AM MT | Add to Calendar
From AI to shifting politics, the assessment landscape is changing fast. Pat joins a panel of C-level leaders to discuss how organizations are adapting and what programs can do to stay ahead.
⚙️ Generative AI in Test Development and Beyond (Continuing the Conversation)
Presenters(s): Pat Ward, CEO, ITS; Brodie Wise, EVP Business Development & Marketing, ITS; Liberty Munson, Microsoft; Marc Weinstein, Marc J. Weinstein PLLC; Erik Meyer, Pearson VUE
10:15–11:15 AM MT | Add to Calendar
AI in testing continues to evolve—and so does the conversation. Pat and Brodie return to the panel with new insights, lessons learned, and predictions for where generative AI is taking test development next.
Where to Find Us
We can’t wait to connect, collaborate, and share ideas with you in Phoenix! Stop by Booth #309 in the Innovation Hall to meet the team and see how we’re changing remote proctoring, advancing AI, and helping credentialing programs grow. See you at I.C.E. Exchange 2025!
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