Welcome, ATP 2024!
As we prep for the Innovations in Testing conference in magical Anaheim, CA, we can barely contain our excitement! We’re thrilled to unveil a lineup of ITS-led sessions that not only demonstrate our dedication to innovation but also encourage you to learn new tricks in the ever-evolving landscape of testing. Join us for insights that will redefine your approach to testing.
Pre-Conference Fun – Sunday, March 3, 2024
Join our team as the conference kicks off the night before at the Newcomer’s Reception and the Opening Reception. If you are new to testing or starting off your career, join us for a cozy networking opportunity exclusive to these attendees. Then, the party starts with the opening reception celebrating 25 years of the Innovations in Testing conference! We don’t want to spoil it, but you may want to bring your dancing shoes😉.
On a special note, ITS is proud to be a Platinum Sponsor and ATP member. In addition, Brodie Wise, our EVP of Business Development and Marketing, is the Conference Chair, bringing energy to the opening session and more. Amanda Crowley, our Director of Marketing, is the Marketing Chair of the conference, helping to bring the testing community together. Say hi if you see us!
Day 1 – Monday, March 4, 2024
Beyond Accommodations: How Inclusive Design Transforms the Candidate Experience
In this presentation, you’ll learn how to create a better candidate experience through inclusive design. The focus is on improving the entire candidate journey, from registration to recertification. The goal is to put people first and enhance the entire candidate experience.
🗣️ Presented by: Amanda Crowley, ITS; Ben Brady, Eintech
🕒 10:00 AM PST
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Generative AI in Test Development (Continuing the Conversation)
In this featured session, industry experts will continue the conversation on generative AI in test development from last year’s conference, discussing the changes and impacts over the past year. Covering aspects from legal to technology, attendees will learn how testing programs are adapting as the AI landscape is ever-changing.
🗣️ Presented by: Pat Ward, ITS; Brodie Wise, ITS; Marc Weinstein, Marc J. Weinstein, PLLC and Caveon; Erik Meyer, Pearson VUE; Liberty Munson, Microsoft
🕒 11:10 AM PST
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The Marketing Blueprint: Strategies for Credentialing Growth and Engagement.
In this presentation, you’ll discover how to effectively market testing programs using various tools, including social media, email marketing, and AI. The knowledge gained will empower you to increase your program’s visibility and engage more effectively with current and potential credential holders.
🗣️ Presented by: Amanda Crowley, ITS; Stephanie Dille, Meazure Learning; Tara Whittington, COO; Mike Adams, American Board of Pediatrics
🕒 1:20 PM PST
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Navigating Change in the Assessment World: CEO Insights on Impact on the Industry
In this featured session, C-level leaders in the assessment industry will discuss the industry’s evolution, its future trajectory, and the challenges it faces, including the disruptive influence of AI technologies and the need to reimagine credentialing processes. They’ll share strategies for strategic investments and discuss the balance between user experience and security.
🗣️ Presented by: Pat Ward, ITS; Brodie Wise, ITS; Janet Garcia, PSI; Gary Gates, Pearson VUE; Tim McClinton, Meazure Learning; Stuart Udell, Prometric
🕒 1:20 PM PST
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Introducing a Virtual Open Book Experience on Microsoft Certification Exams
In this presentation, you’ll learn about Microsoft’s integration of an open book experience into their exams, allowing candidates to access Microsoft Learn during the exam. The session will cover the complex process of implementing this feature while maintaining exam integrity and meeting accessibility requirements. You’ll hear feedback from candidates, as well as data on usage and impact on passing rates, helping you consider if a similar resource could benefit your exams.
🗣️ Presented by: Pat Hughes, ITS; Liberty Munson, Microsoft; Kimberly Clausen, Pearson VUE
🕒 4:10 PM PST
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Lose the Hype, Let’s Talk About AI & Security Challenges with Remote Delivery
In this panel discussion, a panel of C-level executives will discuss the impact of AI on test delivery and the associated security challenges. They’ll explore practical approaches to addressing issues like remote assessment security and lockdown browsers. The discussion will also delve into the potential of generative AI in assessments and strategies for protection against unknown risks.
🗣️ Presented by: Pat Ward, ITS; Brodie Wise, ITS; Wallace Dalrymple, ETS; Jim Holm, Examity
🕒 4:10 PM PST
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Gen Z/ Millennial Tell All: Tales from the Next Generation of Testing Professionals
In this panel discussion, young professionals will cover various topics, including working styles, assessment challenges, AI’s impact on testing, and the value of certifications. The panel will also explore ways to generate excitement about the world of assessment among the younger generation.
🗣️ Presented by: Amanda Crowley, ITS; Brittany Thornton, Law School Admission Council; Danielle Gedders, Meazure Learning; Ashley Norrise, Meazure Learning
🕒 4:10 PM PST
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Day 2 – Tuesday, March 5, 2024
Dipping Your Toe in Longitudinal Assessment
In this presentation, you’ll learn about transitioning from a traditional maintenance of certification model to a dynamic longitudinal assessment model. Learn about the benefits and challenges of this transition, focusing on ensuring quality and validity. The session aims to empower attendees to navigate the future of recertification and embrace the transformative potential of longitudinal assessment.
🗣️ Presented by: Ryan Howard, ITS; Megan Cannon, ITS; Timothy Muckle, NBCRNA
🕒 1:40 PM PST
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Revolutionizing Assessment with ITS: Embracing Innovations in Secure Exam Delivery
In this sponsor session, presenters will cover real-life scenarios that demonstrate the power of technology in reshaping assessment methodologies. You’ll delve into innovative technologies and concepts, including longitudinal assessment, AI in item banking and assessment, observational and performance-based testing, and best practices for exam security. The session aims to equip attendees with the knowledge to make informed, forward-thinking decisions in the dynamic landscape of assessments.
🗣️ Presented by: Jeffrey Spranza, ITS; Ryan Howard, ITS; Andrea Zemp, ITS; Chris Glacken, ITS
🕒 3:00 PM PST
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The Challenges & Benefits of Supporting an Adaptive Assessment
In this presentation, you’ll gain understanding of the powerful potential of adaptive assessments in transforming the testing landscape. You’ll learn about the benefits of adaptive assessment, including personalization, efficiency, and time-saving advantages, leading to an enhanced testing experience.
🗣️ Presented by: Pat Ward, ITS; Ashok Sarathy, GMAC; Johnna Gueorguieva, DANB; Mihaiela Gugiu, NREMT
🕒 4:10 PM PST
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Day 3 – Wednesday, March 6, 2024
Unleashing the Power of AI: Insights from Technology Leaders on the Evolution of Commoditized AI
In this panel discussion, you’ll hear from an industry expert panel about their experiences with implementing generative AI in assessment technology. They’ll discuss the pros and cons of using AI for generating test content, its impact on productivity, and the potential for bias.
🗣️ Presented by: Kyle Miller, ITS; Kimberly Swygert, NBME; Neil McGough, Learnosity; Paul Muir, Surpass
🕒 9:40 AM PST
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See you soon!
We hope to see you at one of our many sessions during the Innovations in Testing Conference! Eager for more? Let’s keep the conversation going! Schedule a one-on-one chat with us by emailing info@testsys.com or stop by booth 207 during the conference. Let’s learn new tricks together!
About the Author
Maya Spence is an analytical and creative Marketing Specialist at ITS. She plays a pivotal role in the company’s digital marketing initiatives, contributing to educational industry webinars, press releases, and the ITS blog. Her strong writing skills, encompassing both creative and formal styles, empower her to craft engaging content that not only resonates with the target audience but also supports overarching marketing strategies. When she’s not brainstorming content ideas or diving into analytics, Maya enjoys reading and is a passionate long-distance runner.
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