Amanda here, the Marketing Chair of the 2025 Innovations in Testing Conference (also known as “ATP”). ATP is packed with great sessions, but with so many options, how do you know which ones are worth your time?
I’ve made it easy by breaking down nine must-attend sessions based on your role (spoiler: these are ITS-hosted sessions. I’m a fan, ok?). Whether you’re focused on test security, AI innovation, or improving candidate experience, these experts have insights you won’t want to miss.
For Test Security Experts: Stay Ahead of the Latest Threats
If your job involves protecting exams from cheating, fraud, and emerging security risks, this session is for you:
🔎 Lurking in the Shadows: Test Security Monsters
🎤 Speaker: Chris Glacken
🏆 Credentials: Chris is Director of Innovative Technologies at ITS and mastermind of the ITS remote proctoring solution, ProctorNow™.
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For AI Enthusiasts: The Future of Testing is Here
AI is playing a pivotal role in transforming assessment from test development to security. If you want to stay ahead of the curve, don’t miss these sessions:
🤖 The Generative AI and Assessment Debate: Disruptive or Distracting?
🎤 Speakers: Brodie Wise, Pat Ward, Camille Thompson, Craig Nicholson, Stephanie Dille, and Rachel Schoenig
🏆 Credentials: Brodie is EVP of Business Development and Marketing at ITS, the 2024 ATP Conference Chair, and a thought leader who volunteers across the assessment industry.
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🖥️ Generative AI in Test Development (Continuing the Conversation)
🎤 Speakers: Brodie Wise, Pat Ward, Liberty Munson, Marc Weinstein, and Erik Meyer
🏆 Credentials: Pat is President & CEO of ITS, has 30+ years in assessment, the Chair of the Technology-Based Assessment Committee, and the recipient of the ATP Career Achievement Award.
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🏒 AI and Assessment: Skating Past the Puck to Design Tomorrow’s Ice Rink
🎤 Speakers: Pat Ward, Kimberly Swygert, John Weiner, and John Kleeman
🏆 Credentials: Kim is the Director of Test Development Innovations at NBME, has 25+ years in psychometric and health professions education fields across multiple domains, and is the lead on AI-related NBME projects.
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For Test Program Leaders: Perfect Your Testing Strategy
Running a testing program? These sessions will help you streamline operations and improve outcomes:
🛠️ Practical Approaches to Overcoming the Challenges and Hurdles That Come with Integrating AI for Your Organization
🎤 Speakers: Amanda Crowley, Sarah Pelter, and Nadine McBride
🏆 Credentials: Amanda (that’s me!) is Director of Marketing at ITS, the Marketing Chair of the Innovations conference, and has 10+ years in the assessment industry.
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📊 Connecting the Dots: Understanding Your Examinees to Build Better Exams
🎤 Speakers: Amanda Crowley and Charles Glover
🏆 Credentials: Charles is the Director of Exam Development, Academic Certification & Student Communities at the SHRM, has 10+ years of experience developing moderate to high-stakes certifications, and oversees all aspects of the exam development process for the SHRM certification exams.
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For Business & Technology Leaders: Make Smarter Decisions
If you’re making big decisions about technology and workforce culture, these sessions will help you navigate key challenges:
💻 Build or Buy? Decoding the Tech Dilemma of Modern Business
🎤 Speaker: Megan Cannon
🏆 Credentials: Megan is Business Development Manager at ITS, volunteers on the ATP Standing Marketing Committee, the Marketing & Communications Committee for the Performance Testing Council (PTC), and as a Subject Matter Expert for ACE Fitness.
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🏠 Everyone Hated the Commute Anyway: Maintaining Workplace Culture with a Remote Workforce
🎤 Speaker: Maili Godwin
🏆 Credentials: Maili is People Ops & Culture Lead at ITS, SHRM-CP and SHRM Inclusive Workplace Culture Specialty certified, and has 15+ years of experience as our Human Resource expert.
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For Everyone: The One Session You Can’t Miss
If you attend just one session at the Innovations in Testing Conference, make it this one:
⭐ Grow Your Testing Program with ITS SparkAI™
🎤 Speakers: Brodie Wise, Pat Ward, and Ron Lancaster
🏆 Credentials: Ron is CTO at ITS, 30 years of experience in product and technology leadership (20 of that in assessment!), and leading the advancement of our AI, cloud, and new product strategies.
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About the Author
Amanda Crowley is the Director of Marketing at ITS. She has ten years of experience in assessment and is passionate about helping businesses with marketing strategy and brand building. Amanda holds a Bachelor of Science in Digital Audiences from Arizona State University and has earned multiple certifications from Google, LinkedIn, and Microsoft. As Marketing Chair for the 2024 and 2025 Innovations in Testing Conference (“ATP”), she collaborates with industry leaders and experts to promote innovation and best practices in testing. Amanda is a strong supporter of industry organizations such as ATP, ITCC, and I.C.E., and has presented for each organization during a webinar, conference, or event.
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